Music Video & DVD Production
Music Videos offer a great way to gain exposure, increase your fan base and re-enforce your image.
Music Videos do not have to be expensive and are now becoming more practical for bands wishing to be seen on Television, YouTube or other social media outlets.
When choosing to have a Music Video made leave it in the hands of industry professionals.
Not only do you have an image to uphold but you need to compete with all South African artists and label pushed bands.
We endeavor to offer a quality creative music video to suit your budget and needs.
What we can offer:
HD or 4K Music Video Capture
Concept & Story Board
Pro Video Editing
Green Screen shooting
Make-up artist & Stylist
Working in collaboration with you we will endeavor to produce a music video that best portrays the look and feel you are trying to achieve.
YES I WANT A MUSIC VIDEO
Once you decide that you would like to have a music video made send us an email & include all the information you can about what you have in mind. Include a description of the basic story line, plot, twists etc or if you just want to have your band set up in a space then include a description of the type of location you would like even if you do not know of an actual location that may suit.
Send us a link or copy of your song + a link to your Facebook / Website etc so we can see what you are about.
If you are stuck for ideas then send us a link to some examples of music videos that you like, this could either be because you like the colour grading, editing, look, location, props, dancers etc
It is alot easier for us to speak to you directly and answer any questions you may have so please include a contact number and a best time to call.
After we have made contact we can work towards collaborating on a concept and work towards sourcing locations / studio.
Meetings are the best way to go over any ideas you have and to brainstorm some if you don't. It is a good opportunity to have a meet & greet and work towards finalising ideas, location and additional clip requirements.
Once a basic concept is decided upon we can then work toward pre-production, this is when we will secure and lock in a location, finalise ideas, organise equipment, crew, logistics and schedule a shooting date.
We require a deposit before the shoot, the deposit is roughly 50% of the total (eg: if the music video is R6000 we ask for a deposit of R3000) this enables us to cover expenses like location hire, makeup & crew etc.
After your music video has been edited and it has been approved by you we ask for the balance (final 50%) before we send you your DVDs, beta tape & web formatted video.
This give roughly 4 weeks between payments and helps reduce the pressure of a lump sum.
The day you have been waiting for, the day of your shoot!
Shooting on HD under the direction of experienced directors & DOPs using a combination of lighting, jibs, stedicam & dolly, we will have a fun day or night shooting your clip.
Keep in mind that we understand that mistakes are made and we do not expect you to be prefect straight off the bat, if mistakes are made we will do another take and only proceed when you are confident that you are giving your best performance.
Please no "I need my clip by the end of the week".
It happens more than I would like to count usually at the end of a long days shoot, the dreaded "I need my clip by the end of the week".
One thing we ask is that you kindly DO NOT book in a launch UNTIL you have your final product!
This include ANY kinds of distribution on TV, Web or digital content distributors.
If you do need your clip at short notice (within 7 days) then we will unfortunately have to add an additional cost of 2500 to your invoice. This is mainly to discourage this as an option.
Upon the completion of your music video shoot we will go away and start on the edit, this may take up to a month+ depending on the colour grading and any visual effects that may be needed.
Once the base of the edit has been complete and a colour grade has been applied we will send you a link so you can view your video online and request any changes that you would like to make.
After you have viewed the final edit & any changes have been made we will then proceed with authoring, DigiBeta conversion & webdata formatting and have the final products delivered to your door.
If you have any questions please do not hesitate to contact us at 078 821 5506 or via email:
What are Music Videos used for?
The Promotion of Songs
Music videos were invented to serve a particular purpose – the promotion of songs. Because the entertainment appeal of music videos to the masses is very popular, music videos have been one of the primary ways to promote a song. For decades, this audio-visual tool has been used to illustrate what a song is all about so that people can familiarize themselves with it better. The more familiar a person is with a song, the more chances that the person will buy the album or single.
The Promotion of a Band or Singer
Aside from the promotion of a song, music videos give more character to the band or the artist. People can very much hear how good a song sounds and it could give them a basic impression of the persona of the singer or band based on the listener’s imagination. Music videos, however, showcase bands and artists better because of their visual nature. This helps in promoting the band or singer.
Illustrating a Song
When you listen to a song, the lyrics will give you an idea of the message of the song. Some are quite clear while some are a little bit ambiguous. The music, on the other hand, gives you an idea of the emotion of the song. The effect of a song with a sad lyrical message coupled with sad sounding music is different from one where the lyrics are sad but the music is more upbeat. These two elements of a song can already give listeners an imaginative picture of what the artist may be saying. Music videos add another element into the equation – pictures. Video clips can clearly paint the story for the audience. This allows the viewer to understand the song better. It’s similar to reading a book compared to watching its film adaptation.
Many times, music videos are meant for entertainment rather than painting a story. There are bands or producers who include clips and pictures that have no relation to the song. But giving people something to see and enjoy while listening to the music is said to be better than just listening to the song. There are music videos that only show the band playing either live or recorded. It doesn’t say much in terms of story but lets the audience see the faces behind the song.
In lieu of presentation slideshows, music videos can also be used to present an idea even in the business world. With the use of some animated graphics and a bit of text and some background music, presenters can better explain their projects to their bosses or prospects. Because of the audio-visual power of music videos, it helps entertain audiences and also explain a proposal. In advertising, some companies may decide to choose to use music videos to present their products and services instead of the usual TV ad concepts we normally see.
Tips for Music Videography
Have a concept ready
Concepts affect everything from budgets to production requirements. Concepts determine how many people you need and how long the video will take to be produced. When you already have a concept, it makes it easier for music video producers and directors to determine what you will need to complete the video. It doesn’t have to be a concrete concept. At the very least, a rough idea will be enough to give your production team something to work with.
Begin with the final product in mind
There are many different ways to start a music video project. You can start with a given budget or a certain concept, but one of the most important considerations is where the video will be shown. Videos planned to be shown on television need to have higher production quality than ones broadcasted over Youtube, while simple music videos used in businesses or wedding production do not require the same level of production. This is why the final purpose of your video has to be clear, and knowing where you want the video to end up should be first on your list of questions to ask.
Budget beyond your plan
Provide budget allocations for emergencies or duration extensions. For example, when it suddenly rains during your shoot and this goes against your concept, delays will happen and you’ll spend more. Your conditions might not always be as perfect as you want them the first time, so budgeting beyond what you planned is ideal.
Shoot more than you need
Make sure that you have enough clips to cover the whole song. Storyboards are very helpful when creating videos (especially narrative music video concepts) but it’s always best to have second and third safety takes so that you won’t run out of footage for your music video. Sometimes, mistakes in clips are only noticed during post production and if you don’t have alternative clips available, you would have to do costly re-shoots.
How much do Music Videos cost?
Budgets are important when creating projects. Budgets help businesses to allocate their funds accordingly so that they will not end up with an uncompleted venture and a waste of resources. This is why budgets should be planned carefully. When conceptualizing a music video, it is vital for producers, artists, and bands to determine how much they need in order for them to create one that will serve their purpose.
Performance Music Videos
Performance videos are the most budget-friendly music videos that promote a song. This kind of video shows the artist singing at a location. Shooting can be done in a few hours and production crews can be hired for R5000 or less depending on the concept. This, however, doesn’t include the other production costs like wardrobes, makeup, and venue fees, which should always be taken into account. Although budgets still won’t be at the low end, indie artists and bands prefer performance videos because funding it is easier than concept-based videos.
Concept Music Videos
What populates most music video channels are concept-based music videos. Budgets for these kinds of videos ranges from R6500 to over R60 000. The more complex the concept, the higher the required budget. The most expensive Music Vidies of all time is Michael Jackson’s Scream which was reported to have cost $7M dollars in 1995. Concept music videos can be story based in nature or might focus on graphics and special effects.
Factors that Affect the Cost of a Music Video
When planning for your MV production budget, you should look into all the rentals required, the design costs, and the talent fees you need to pay.
Here are some factors that affect cost:
Production equipment – including video gear and lighting equipment
Directors and producers
Production crew – music videos can be created with as few as five crew members to as many as 30 people for more complex concepts
Food and beverages for your production crew and actors
Actors and extras
Video quality – a higher-quality output will require better video equipment, more expensive set designs, a more experienced crew, and so on. This translates to a higher budget.
Number of locations – shooting in multiple locations is more costly compared to a single venue.
Production design – this includes set design, clothes, wardrobe, etc.
Post-production – editing the final output and publishing the video
Production duration – the longer you make the video, the more you spend for production hours and rentals.