25 Comores Crescent

Cosmo City

Johannesburg, 2188

Tel: 078 821 5506 or 071 228 7471

Email: Johnpheko@genericviews.co.za

Mon - Fri: 7am - 10pm

​​Saturday: 8am - 10pm

​Sunday: 8am - 11pm

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  • WEDDING PHOTOGRAPHER INFO AND PRICES

  • WEDDING PHOTOGRAPHY IN PRETORIA

  • Your wedding... the day when you merge your destiny with the person you love most in this world. When love triumphs over everything else. When nothing can take away your happiness. The future will never look more promising. You will probably never smile more on any other day of your life, neither will you ever look prettier (or more handsome). Two families will merge as one. We want to experience this with you, we want to capture this day for you!

  • JC Crafford Photo and Video is owned by JC and Surika Crafford. JC is in charge of the photography and marketing side and Surika is in charge of the videography, web design and graphic design side of the business. We also have extra photographers and videographers working for us. We are stationed in Pretoria but regularly travel all over South Africa to capture the memories of the biggest day in people’s lives. It is important that your wedding photographer and videographer have a good working relationship that compliment each other. They must also offer you a product that you can be proud of and can sh

  • WEDDING VIDEOGRAPHY

  • WEDDING VIDEOGRAPHY IN PRETORIA

  • So you want a wedding videographer? And you don’t know who to get?

  • JC Crafford Photo and Video is a creative group of people that specialise in wedding videography and photography. We are one of the very few companies in South Africa that offer both services. We are based in Pretoria, Gauteng. Our team have done a combined 500+ weddings all over South Africa. Visit our website and read more about us, there are also some photos so that you can see what we look like.

  • It only makes sense to let the same company do your wedding photography and wedding videography. You can of course book our photography and videography services separately, we regularly work with other suppliers. It is important that your wedding videographer and photographer have a good working relationship that compliment each other and offer you a product that you will be proud to show to friends and family.

  • We are passionate about wedding videography and photography, we enjoy the romance, passion, pressure, party and the honour to be involved in such a big and joyous occasion. We just LOVE LOVE! What puts us streets ahead of a lot of people in this industry is our genuine love for photographing and filming weddings.

  • It is very important that you must feel relaxed in the company of your videographer and photographer of choice, you can have the best wedding videographer and photographer to shoot your wedding but if you are not relaxed in their company it will show on the video and photographs. Our brides always say that we were like an extra bridesmaid at the wedding. We consider that as a compliment... it means they were relaxed around us.

  • Let’s meet each other for coffee at our office before you make any final choices, we are talking about your one special day and the memories you are going to show people for the rest of your life!

  • WHY YOU SHOULD USE US

  • We are a reputable company that specialise in weddings. We are one of the biggest wedding videographers and photographers in South Africa.

  • We do a LOT of weddings, that’s why we understand a wedding day, everything that’s happening, the bride getting a bit more emotional and stressed the morning of the wedding etc.

  • We know what is the important footage to get.

  • We have the right kind of equipment to film a wedding.

  • We use a lapel microphone and professional sound recording equipment during the ceremony and reception to give you awesome sound recording of all the speeches and service.

  • Your video will be recorded in HD format.

  • Your footage will be professionally edited to give you an end result that will make you proud to show to family and friends. Our editing are done in house. Your photos and video will be edited to accurately reflect the mood and character of your wedding.

  • At the office we use state of the art computers to edit on and we have backup servers on the premises to make sure your photos and videos are backed up and saved if one of our computers should crash.

  • ALL THE EDITED FOOTAGE FOR THE STANDARD AND DELUXE PACKAGES WILL BE SUPPLIED ON A MEMORY STICK AND CONSIST OF THE FOLLOWING:

  • CINEMATIC WEB TEASER

  • The very best moments of your wedding edited into a 3-4 minute video with background music. This will also be uploaded to the internet. We will provide the music due to copyright reasons.

  • CEREMONY

  • Your whole ceremony, from beginning to end. Awesome video and high quality sound.

  • EXTENDED HIGHLIGHTS

  • The best moments of your wedding edited into a 15-20 min video with music of your choice. This version is long enough to be a true reflection of your wedding, yet short enough to watch again and again as your relive those special moments.

  • SPEECHES

  • All the speeches, from beginning to end. Awesome video and high quality sound.

  • Your own love story... on the screen. PS: Titanic was voted as one of the best romantic movies of all time, and it was made at a cost of R2 Billion in 1997. So technically your love story are filmed at a bargain price - LOL.

  • WE WILL CAPTURE ALL THOSE SPECIAL MOMENTS

  • OUR PRICES

  • We currently have to videography packages available. If you have any questions, please feel free to contact us at any time.

  • BASIC

  • R9700

  • 6 Hours Time Limit

  • 1 Camera Operator

  • 1 Camera

  • COVERAGE

  • Venue

  • Bride preparation

  • Ceremony

  • Photoshoot

  • Reception

  • WHAT YOU GET

  • Ceremony

  • Speeches

  • Extended Highlights

  • Cinematic Web Teaser

  • 1 Memory Stick

  • Your cinematic web teaser will be uploaded to our website and social media for your guests to view.

  • BOOK NOW

  • DELUXE

  • R13800

  • No time limit

  • 2 Camera Operators

  • 2 Cameras

  • COVERAGE

  • Venue

  • Bride preparation

  • Groom preparation

  • Ceremony - filmed from two angles

  • Cocktail hour and guests mingling

  • Photoshoot

  • Reception - filmed from two angles

  • Messages from guests - only on request

  • WHAT YOU GET

  • Ceremony

  • OUR SERVICES

  • Wedding Photography

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  • Wedding Videography

  • JOHAN & LARDINE
  • WEDDING VIDEOGRAPHER & PHOTOGRAPHER
  • Welcome to our website, where we showcase our work in the wedding industry. Formerly known as ‘The Wedding Videographer’, we are Johan & Lardine; A husband and wife, wedding videographer and photographer team, each one a specialist in their own field.

  • What sets us apart is that we are a small company, ensuring a very personal and professional work ethic.

  • We have been capturing love stories for the past 7 years, and have been touched by so many of them… each one unique in their own way. From our many years of experience in the wedding industry, you can be certain of a professional wedding videographer and photographer couple, knowing the ins-and-outs of what happens behind the scenes of every wedding.

  • We love spontaneous moments, and we know how important it is to be unobtrusive on your wedding day as we capture natural moments as they happen.

  • As a husband and wife team, we know from our wedding how quickly the day goes by, so we are there to make sure we capture all your memories to last a lifetime. We strive to be the best wedding videographer and photographer couple, but without using too many words, have a look at our proven track record.

  • THE WEDDING FILM
  • With trends shifting more towards film, we have seen how important it is to hear those words again, hear the laughter, the joy, and feel the emotions. Video brings your day back to life. Relive your day in a few minutes with a beautifully crafted wedding highlights video, or sit back and enjoy your full edits and/or short film.

  • PHOTO & VIDEO COMBO
  • We consider the photos and the video as equally important on your wedding day. We are both specialists in our own fields, and as a husband and wife team, we offer you the convenience of a wedding photographer and videographer combo option, working together to provide the best results. Learn more

  • OUR STYLE
  • – Spontaneous

  • – Natural

  • – Timeless

  • – Creative

  • – Unobtrusive

  • – Classy

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  • OUR CLIENTS

  • TESTIMONIALS

  • “Linda and I have just gone through the photos you sent, blown up on an 85” 4K screen.  Possibly the most unforgiving display you could imagine. All everyone looking on could say was “wow!” Each and every photo was breathtakingly beautiful.  Thank you so very much, from both of us and all of our family.” – Bevan Brown

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  • “More Johan & Lardine. Ons het die naweek van vooraf troue gehou. Die video en fotos het ons nou seker al 100 maal oorgekyk. Julle 2 het regtigwaar ‘n astronomiese werk gedoen. Die video en fotos is van ‘n uitstekende gehalte. Baie dankie vir die mooi fotos en videos.” – Ronel Hugo

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  • “Ek en Vian wil net soveel baie dankie sê vir ons video,  kan nie glo hoe mooi dit is nie.
    Ons het dit gekyk en van die 1ste min af trane gepik. Baie baie dankie vir al jou en Lardine se harde werk en moeite. Dit wys regtig in julle werk sowel as julle passie. Nou is ons groot dag regtig onvergeetlik. Ek kan nie genoeg dankie sê nie.” – Natalie & Vian

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  • “Dis beautiful! Dankie! So, so baie dankie! Dankie dat julle die dag so awesome vir ons gemaak het.” Isabel Heyneke

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  • “Wow wow wow!!! Baie dankie Johan!! Julle is awesome mense. Ons is sooooo happy met die video.” – Maryke de Winnaar

  • FACEBOOK

  • Keep in touch & share

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  • TWITTER

  • Follow us & stay tuned

  • INSTAGRAM

  • See what we've been up to

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  • Check out our latest videos

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  • PRETORIA | NELSPRUIT | JOHANNESBURG | GAUTENG | MPUMALANGA

  • Travel is not a problem for us – we love to travel to your wedding, no matter where it is.

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  • Lifestyle Photography

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  • ABOUT

  • DESIGNER VIDEOGRAPHY

  • Our wedding videography and photography production services are available around Gauteng, Pretoria, Centurion, Midrand, Sandton and Johannesburg. We do not limit ourselves to South African borders. Our reach extents to Zimbabwe, Namibia, Botswana or anywhere across the world.

  • Designer Videography, based in Roodepoort Johannesburg, offers wedding videography and photography services.
    We have wedding videographers and photographers, with years of valuable experience in the industry.
    You are welcome to view our portfolio, with a number of wedding videography and photography projects we have done for our esteemed clients.

  • Contact us now to enquire about the various wedding videography and photography packages we have.

  • WEDDING VIDEOGRAPHY & PHOTOGRAPHY

  • We have been in wedding photography and videography long enough to know every event is special. Since there is no replay button, the videography and photography must be reliable and thorough. Our specialised wedding photographers and videographers are always ready to take care of capturing your moment, ensuring every single wedding video and photos are superbly produced.

  • You are assured that our wedding videographers have what it takes to capture those romantic, joyful and beautiful moments of your special day. To ensure that everything runs smoothly, we’ll offer advice whenever it is required, and work within your budget to provide the photography and videography services you need and deserve.

  • By investing in quality wedding photos and video, means every romantic instance, funny moment, joyous ceremony, speech, party, theme and attire of the bride, groom and everyone involved, will be suspended in time to be relived in the future with your better half and your entire family.

  • Through the latest equipment and editing software, we guarantee professional Wedding Videography and Photography.
    We do not limit ourselves to South African borders. Our reach extents to Zimbabwe, Namibia, Botswana or anywhere across the world. You can contact us now for a quote on our esteemed wedding videography and photography services.

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  • Wedding Packages

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  • PORTFOLIO

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  • Wedding Videos

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  • Wedding Photos

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  • Lifestyle Photography

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  • Testimonials

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  • Bronwyn & Wesley

  • On behalf of Wesley and myself, we would just like to thank you for the wonderful DVD. We absolutely love it. Thank you for capturing our day so perfectly. The production, the music, where it was added, compiling, transitions etc everything was just perfect. You guys...

  • read more

  • Tamara & Renaldo

  • I would like to say a “Big Thank You” for the amazing wedding video received!!! This was by far the best investment made, the day flies by so quick that your memory seems to elude you at times, watching this video brought back all the good times, which we  will now be...

  • read more

  • Zandrie en Christiaan

  •  Dit is amazing!!!! Baie dankie vir julle goeie werk en vriendelike diens!!! Zandrie en Christiaan de Beer

  • read more

  • Lucy & Juan

  • Ons het vandag ons DVD gekry! En ons wil vir jul span se baie baie dankie vir uitstekende werk!!! Dit is absoluut van fantastiese gehalte en n skatkis vir ons herhinneringe van ons mooiste dag. Puik werk!!! Die beste besluit wat ons vir ons troue gemaak...

  • read more

  • Bianca & Jan-Bart

  • Ons het die DVD’s ontvang, baie dankie daarvoor, dit is absoluut amazing. Baie dankie vir al julle moeite dit is stunning. Ek sal julle verseker voorstel vir al die vriende wat nog moet trou.  Bianca Mellet

  • read more

  • Medea & Wayne

  • We have just gone through the photos and video and all we can say is WOW oh WOW!!!!!!!!!!! We are verrrrrrrryyyyyy happy with everything   Oh WOW, it is so beautiful!!!! I am actually crying :')

  • read more

  • Click here for more Testimonials

  • Contact Us

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  • Contact
  • Salomé van Duyker

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  • Email
  • info@designervideography.co.za

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  • Phone
  • 071 355 0129

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  • Created by Designer Videography

  • Speeches

  • Extended Highlights

  • Cinematic Web Teaser

  • 2 Memory Sticks in personalised DVD cases

  • Extra cameras like a DJI Osmo and Go Pro will also be used.

  • Your cinematic web teaser will be uploaded to our website and social media for your guests to view.

  • Having two different camera angles to work with during the editing prosess will give your end result a more cinematic look and feel. It will also allow us to capture memories that would have otherwise been missed from one camera angle only.

  • BOOK NOW

  • EXCEPT FOR WEDDING VIDEOGRAPHY, WE CAN ALSO HELP YOU WITH THESE ADD ON PACKAGES

  • VIDEO INVITE

  • FROM R3 500

  • Be the star in your own personalised video where you invite your guests to your wedding. We will sit down with you and plan your personal Video invite. We will then send our Videographers with you to shoot your invite, we will edit the footage, add the music of your choice, and upload the final E-Video invite to You Tube. We will then email the link through to your guests.

  • If you have a grandmother that doesn't have internet access...no problem, we can just print her a DVD (with your photo on) that she can view on her TV through her DVD machine.

  • Have a look at this E-Video invite we did for a client

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  • E-INVITE

  • R1 500

  • Have a look at this, it is really really cool. Be different, instead of spending a lot of money on printing wedding invites, why don't you rather let JC Crafford Photo and Video design you a personalised wedding invitation that you can email to your guests. It’s basically a little mini website with your wedding colours, choice of wording and photos. They can even email you back from the E-Invite to tell you if they're coming or not. The directions and map to your venue will also be on there. In most cases this will cost you cheaper than printing and posting paper invites (and MUCH less hassles) and you go green by saving trees! This is the new trend, You don't send Christmas cards and Birthday cards anymore? Why send wedding invitations?

  • CLICK HERE FOR MORE INFO AND SAMPLE E-INVITES

  • WEDDING WEBSITE

  • R3 500

  • Wedding website: We can also register your name or surname as a domain name, exp. www.yourname.co.za. We can then design a tailor made website for you that include the following: Galleries of all your photos: current photos, kitchen tea, bachelor’s party, and wedding pics. Your own personalised e mail address, exp. wedding@yourname.co.za. Links to whichever website you want, exp. venue.Map to venue. Wedding Invitation. Link to blog where you can write about all the arrangements for your wedding. Any special arrangements and notices that you want to give through to your guests can be posted here. Registration of the domain name, email address and hosting of the website for 12 months is included in the price.

  • ow to your family and friends with pride.

  • We work great together as a photography and videography team, but you can of course book any of these services separately. What puts us streets ahead of a lot of people in this industry is our genuine love for photographing and filming weddings. We are passionate about wedding photography, we enjoy the romance, passion, pressure, party and the honour to be involved with such a big and joyous occasion. We just LOVE LOVE!

  • It is very important that you must feel relaxed in the company of your photographer of choice, you can have the best wedding photographer to shoot your wedding but if you are not relaxed in his/her company it will show on the photographs. Our brides always say that we were like an extra bridesmaid at the wedding. We consider that as a compliment... it means they were relaxed around us. Let’s meet each other for coffee before you make any final choices, we are talking about your one special day, and the photographs you are going to show people for the rest of your life! Because this is our full time profession and we do this at least once a week we will also have a very calming influence on you on your wedding day. A calm and relaxed bride and groom = stunning photos and video.

  • How much time do we spend with you on your wedding day? There is no time limit, we will spend as much time as is necessary with you on your wedding day to get the best shots possible and to tell the story of EVERYTHING that happened on the day! We will make sure that everybody and everything that’s important has been photographed. Although we will take the formal posed pictures you can be sure that there will be a lot of natural looking candid photos of you and your guests.

  • The equipment that we use are of the highest quality to ensure your satisfaction. We also bring backup equipment with, should something unforeseen happen to our gear. The amount of photos we take during the wedding does not influence the price, we take as many photographs as possible to ensure that every special moment is captured. You also get all the original photos that we take. At the office we use state of the art computers to edit on and we have backup servers on the premises to make sure that your photos and videos are backed up and safe if one of our computers should crash. One of the most important aspects of photography and videography nowadays is the editing of the photos and video after it’s been taken. Our editing are done in house. Your photos and video will be edited to accurately reflect the mood and character of your wedding. Your best photos and highlight version of your video will be uploaded unto our website www.jccrafford.com together with a story of what happened on your wedding day and how the two of you have met.

  • CLICK HERE TO VIEW OUR PORTFOLIO

  • ONCE IN A LIFETIME YOU MEET SOMEONE WHO CHANGES EVERYTHING

  • OUR PHOTOGRAPHY PACKAGES

  • We currently have 4 photography packages available but we can also custom design a package for you. If you have any questions, please feel free to contact us at any time.

  • STANDARD PACKAGE

  • R11500

  • There is NO TIME LIMIT on the day of your wedding.

  • All original photos of the day supplied in high res on a memory stick.

  • Special edits (black and white or sepia) on 100 photos.

  • Your best photos will be uploaded unto our website and social media so that your friends and family can see it as well.

  • We will design a beautiful thank you email template with your choice of wording and photo on it. The email template will be linked to your photos on our website. This can be emailed to your guests.

  • BOOK NOW

  • BRONZE PACKAGE

  • R13900

  • There is NO TIME LIMIT on the day of your wedding.

  • All original photos of the day supplied in high res on a memory stick.

  • Special edits (black and white or sepia) on 150 photos.

  • Your best photos will be uploaded unto our website and social media so that your friends and family can see it as well.

  • We will design a beautiful thank you email template with your choice of wording and photo on it. The email template will be linked to your photos on our website. This can be emailed to your guests.

  • 200mm x 270mm Coffee Table Book with personalised cover, 20 pages (10 spreads).

  • BOOK NOW

  • SILVER PACKAGE

  • R16400

  • There is NO TIME LIMIT on the day of your wedding.

  • All original photos of the day supplied in high res on a memory stick.

  • Special edits (black and white or sepia) on 200 photos.

  • Your best photos will be uploaded unto our website and social media so that your friends and family can see it as well.

  • We will design a beautiful thank you email template with your choice of wording and photo on it. The email template will be linked to your photos on our website. This can be emailed to your guests.

  • 300mm x 300mm Coffee Table Book with genuine leather cover, 20 pages (10 spreads).

  • A2 Canvas Mount.

  • BOOK NOW

  • GOLD PACKAGE

  • R22900

  • There is NO TIME LIMIT on the day of your wedding.

  • All original photos of the day supplied in high res on a memory stick.

  • Special edits (black and white or sepia) on 300 photos.

  • Your best photos will be uploaded unto our website and social media so that your friends and family can see it as well.

  • We will design a beautiful thank you email template with your choice of wording and photo on it. The email template will be linked to your photos on our website. This can be emailed to your guests.

  • 300mm x 400mm Coffee Table Book with genuine leather cover, 30 sides.

  • A1 Canvas Mount.

  • 2 x Parent Albums, 150mm x 150mm, personalised cover, 20 sides.

  • Pre-wedding photo shoot with 20 edited photos from the shoot supplied on disk.

  • 1 x A4 Guest Book, 20 sides, personalised hard cover with your choice of the pre wedding photo shoot photos in.

  • BOOK NOW

  • TRAVELING

  • Traveling will be charged at R2-50 per km. We will require overnight accommodation, If the wedding is more than 200km from our office in Pretoria.

  • PRINTS

  • We do not include any printing of photos in our prices as very few people nowadays order prints because most people prefer to print Coffee Table Books. However, we can print any size photo for you, we also do canvas mounts and block mounts.

  • THE FOLLOWING ADD ON PACKAGES CAN BE ADDED
    TO ANY OF OUR STANDARD WEDDING PACKAGES

  • PRE WEDDING PHOTO SHOOT

  • FROM R1 600

  • A One hour photo shoot on location. You get to practise for your big day and have some fun and extra photos. Changes of clothes are permitted. We load all the photos taken during the shoot on a special website for you to view and you choose the 20 photos that you like most. We will edit these photos and give it to you in high resolution on a disk.

  • DVD SLIDESHOW

  • R950

  • The 200 best photos of the day are put together as a slideshow with background music of your choice. I will then burn it on a DVD with your photo on the font and present it in a personalised DVD case. You can view it on your TV through your DVD machine.

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  • EXTRA DVD SLIDESHOW COPY

  • R400

  • Extra copy of DVD complete with case and personalized printed cover.

  • E-INVITE

  • E-INVITE

  • R1 500

  • Have a look at this, it is really really cool. Be different, instead of spending a lot of money on printing wedding invites, why don't you rather let JC Crafford Photo and Video design you a personalised wedding invitation that you can email to your guests. It’s basically a little mini website with your wedding colours, choice of wording and photos. They can even email you back from the E-Invite to tell you if they're coming or not. The directions and map to your venue will also be on there. In most cases this will cost you cheaper than printing and posting paper invites (and MUCH less hassles) and you go green by saving trees! This is the new trend, You don't send Christmas cards and Birthday cards anymore? Why send wedding invitations?

  • CLICK HERE FOR MORE INFO AND SAMPLE E-INVITES

  • WEDDING WEBSITE

  • R3 500

  • We can register your name or surname as a domain name for example www.yourname.co.za. We can then design a tailor made website for you that include photo galleries of you kitchen tea, bachelor’s party, engagement shoot and wedding as well as a blogging section where you can give through all the arrangements for your wedding. You will also have your own personalised email address for example wedding@yourname.co.za. Registration of the domain name, email address and hosting of the website for 12 months is included in the price.

  • PHOTO BOOTH

  • R3 000

  • Are you tired of just the same old photo booth that everybody else has at their wedding or function? Do you want to be different and give your guests something very special? JC Crafford Photo and Video gives you something totally unique, a first for South Africa. A Mobile photo booth built into a Vintage 1971 Volkswagen Kombi Bus!

  • TRASH THE DRESS PHOTO SHOOT

  • R2 000

  • A Two hour photo shoot outside on location. A huge hit overseas, be daring, do something different, dive in a pool with your dress and suit, slide in the mud, throw each other with paint etc. Each trash the dress shoot is planned around your specific requirements. I also take extra photos that you couldn't take on your wedding dress because you were afraid that your clothes will get dirty or because you couldn't travel to a specific location/s due to time restraints during the wedding photo shoot. I load all the photos taken during the shoot on a special website for you to view and you choose the 40 photos that you like most. I will edit these photos and give it to you in high resolution on a disk.

  • CUSTOM LOGO DESIGN

  • R500

  • We will design a personalised logo for you to use for your wedding and on your invites, correspondence etc. Your names and surname can be incorporated into the design of the logo.

  • COFFEE TABLE BOOKS

  • PRICE ON REQUEST

  • Coffee Table Books can also be ordered separately. We use only the best printers to ensure that you have a high quality product that will remain beautiful for years to come. Various types of covers like leather, printed and canvas covers are available for you to choose for your Coffee Table Book. Various types of paper are available for your Coffee Table Book. Our graphic designers will design your book with input from you and send you the final product to approve or make changes before we go to print.

  • THANK YOU CARDS

  • PRICE ON REQUEST

  • Various types of paper available.

  • WEDDING NEWSPAPERS

  • PRICE ON REQUEST

  • Give your wedding program as a newspaper to all your guests.

  • DISPOSABLE CAMERAS

  • PRICE ON REQUEST

  • Let all your guests help you capture your special day, by placing disposable cameras on all the tables.

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Please note, by contracting us for any photography and videography production, you happily grant us the right and permission to use and/or publish your photos and videos for art and promotional purposes including but not limited to, advertising, publicity, commercial or display of use. Also, you'll be authorizing us to upload such works on social media, such as Facebook, Twitter,, Instagram and the company's website page.

Music Video & DVD Production

Music Videos offer a great way to gain exposure, increase your fan base and re-enforce your image.
Music Videos do not have to be expensive and are now becoming more practical for bands wishing to be seen on Television, YouTube or other social media outlets.

When choosing to have a Music Video made leave it in the hands of industry professionals.

Not only do you have an image to uphold but you need to compete with all South African artists and label pushed bands.
 

We endeavor to offer a quality creative music video to suit your budget and needs.

What we can offer:

  • HD or 4K Music Video Capture

  • Concept & Story Board

  • Pro Video Editing

  • Colour Grading

  • Green Screen shooting

  • Location Shooting

  • Lighting Design

  • Studio shooting

  • Make-up artist & Stylist

 

Working in collaboration with you we will endeavor to produce a music video that best portrays the look and feel you are trying to achieve.

YES I WANT A MUSIC VIDEO



First Contact:
Once you decide that you would like to have a music video made send us an email & include all the information you can about what you have in mind. Include a description of the basic story line, plot, twists etc or if you just want to have your band set up in a space then include a description of the type of location you would like even if you do not know of an actual location that may suit.


Send us a link or copy of your song + a link to your Facebook / Website etc so we can see what you are about.
If you are stuck for ideas then send us a link to some examples of music videos that you like, this could either be because you like the colour grading, editing, look, location, props, dancers etc
It is alot easier for us to speak to you directly and answer any questions you may have so please include a contact number and a best time to call.
After we have made contact we can work towards collaborating on a concept and work towards sourcing locations / studio.

Meeting:
Meetings are the best way to go over any ideas you have and to brainstorm some if you don't. It is a good opportunity to have a meet & greet and work towards finalising ideas, location and additional clip requirements.

Pre-Production:
Once a basic concept is decided upon we can then work toward pre-production, this is when we will secure and lock in a location, finalise ideas, organise equipment, crew, logistics and schedule a shooting date.

Payment
We require a deposit before the shoot, the deposit is roughly 50% of the total (eg: if the music video is R6000 we ask for a deposit of R3000) this enables us to cover expenses like location hire, makeup & crew etc. 
After your music video has been edited and it has been approved by you we ask for the balance (final 50%) before we send you your DVDs, beta tape & web formatted video. 
This give roughly 4 weeks between payments and helps reduce the pressure of a lump sum. 

Production:
The day you have been waiting for, the day of your shoot!
Shooting on HD under the direction of experienced directors & DOPs using a combination of lighting, jibs, stedicam & dolly, we will have a fun day or night shooting your clip. 
Keep in mind that we understand that mistakes are made and we do not expect you to be prefect straight off the bat, if mistakes are made we will do another take and only proceed when you are confident that you are giving your best performance.

Please no "I need my clip by the end of the week".
It happens more than I would like to count usually at the end of a long days shoot, the dreaded "I need my clip by the end of the week".
One thing we ask is that you kindly DO NOT book in a launch UNTIL you have your final product!
This include ANY kinds of distribution on TV, Web or digital content distributors.
If you do need your clip at short notice (within 7 days) then we will unfortunately have to add an additional cost of 2500 to your invoice. This is mainly to discourage this as an option. 

Post:
Upon the completion of your music video shoot we will go away and start on the edit, this may take up to a month+ depending on the colour grading and any visual effects that may be needed.
Once the base of the edit has been complete and a colour grade has been applied we will send you a link so you can view your video online and request any changes that you would like to make.
After you have viewed the final edit & any changes have been made we will then proceed with authoring, DigiBeta conversion & webdata formatting and have the final products delivered to your door.


If you have any questions please do not hesitate to contact us at 078 821 5506 or via email: Johnpheko@genericviews.co.za

What are Music Videos used for?

 

The Promotion of Songs

Music videos were invented to serve a particular purpose – the promotion of songs. Because the entertainment appeal of music videos to the masses is very popular, music videos have been one of the primary ways to promote a song. For decades, this audio-visual tool has been used to illustrate what a song is all about so that people can familiarize themselves with it better. The more familiar a person is with a song, the more chances that the person will buy the album or single.

The Promotion of a Band or Singer

Aside from the promotion of a song, music videos give more character to the band or the artist. People can very much hear how good a song sounds and it could give them a basic impression of the persona of the singer or band based on the listener’s imagination. Music videos, however, showcase bands and artists better because of their visual nature. This helps in promoting the band or singer.

Illustrating a Song

When you listen to a song, the lyrics will give you an idea of the message of the song. Some are quite clear while some are a little bit ambiguous. The music, on the other hand, gives you an idea of the emotion of the song. The effect of a song with a sad lyrical message coupled with sad sounding music is different from one where the lyrics are sad but the music is more upbeat. These two elements of a song can already give listeners an imaginative picture of what the artist may be saying. Music videos add another element into the equation – pictures. Video clips can clearly paint the story for the audience. This allows the viewer to understand the song better. It’s similar to reading a book compared to watching its film adaptation.

Entertainment

Many times, music videos are meant for entertainment rather than painting a story. There are bands or producers who include clips and pictures that have no relation to the song. But giving people something to see and enjoy while listening to the music is said to be better than just listening to the song. There are music videos that only show the band playing either live or recorded. It doesn’t say much in terms of story but lets the audience see the faces behind the song.

Other Uses

In lieu of presentation slideshows, music videos can also be used to present an idea even in the business world. With the use of some animated graphics and a bit of text and some background music, presenters can better explain their projects to their bosses or prospects. Because of the audio-visual power of music videos, it helps entertain audiences and also explain a proposal. In advertising, some companies may decide to choose to use music videos to present their products and services instead of the usual TV ad concepts we normally see.

 

Tips for Music Videography

Have a concept ready

Concepts affect everything from budgets to production requirements. Concepts determine how many people you need and how long the video will take to be produced. When you already have a concept, it makes it easier for music video producers and directors to determine what you will need to complete the video. It doesn’t have to be a concrete concept. At the very least, a rough idea will be enough to give your production team something to work with.

Begin with the final product in mind

There are many different ways to start a music video project. You can start with a given budget or a certain concept, but one of the most important considerations is where the video will be shown. Videos planned to be shown on television need to have higher production quality than ones broadcasted over Youtube, while simple music videos used in businesses or wedding production do not require the same level of production. This is why the final purpose of your video has to be clear, and knowing where you want the video to end up should be first on your list of questions to ask.

Budget beyond your plan

Provide budget allocations for emergencies or duration extensions. For example, when it suddenly rains during your shoot and this goes against your concept, delays will happen and you’ll spend more. Your conditions might not always be as perfect as you want them the first time, so budgeting beyond what you planned is ideal.

Shoot more than you need

Make sure that you have enough clips to cover the whole song. Storyboards are very helpful when creating videos (especially narrative music video concepts) but it’s always best to have second and third safety takes so that you won’t run out of footage for your music video. Sometimes, mistakes in clips are only noticed during post production and if you don’t have alternative clips available, you would have to do costly re-shoots.

How much do Music Videos cost?

Budgets are important when creating projects. Budgets help businesses to allocate their funds accordingly so that they will not end up with an uncompleted venture and a waste of resources. This is why budgets should be planned carefully. When conceptualizing a music video, it is vital for producers, artists, and bands to determine how much they need in order for them to create one that will serve their purpose.

Performance Music Videos

Performance videos are the most budget-friendly music videos that promote a song. This kind of video shows the artist singing at a location. Shooting can be done in a few hours and production crews can be hired for R5000 or less depending on the concept. This, however, doesn’t include the other production costs like wardrobes, makeup, and venue fees, which should always be taken into account. Although budgets still won’t be at the low end, indie artists and bands prefer performance videos because funding it is easier than concept-based videos.

Concept Music Videos

What populates most music video channels are concept-based music videos. Budgets for these kinds of videos ranges from R6500 to over R60 000. The more complex the concept, the higher the required budget. The most expensive Music Vidies of all time is Michael Jackson’s Scream which was reported to have cost $7M dollars in 1995. Concept music videos can be story based in nature or might focus on graphics and special effects.

Factors that Affect the Cost of a Music Video

When planning for your MV production budget, you should look into all the rentals required, the design costs, and the talent fees you need to pay.

Here are some factors that affect cost:

  • Production equipment – including video gear and lighting equipment

  • Location fees

  • Directors and producers

  • Production crew – music videos can be created with as few as five crew members to as many as 30 people for more complex concepts

  • Food and beverages for your production crew and actors

  • Actors and extras

  • Video quality – a higher-quality output will require better video equipment, more expensive set designs, a more experienced crew, and so on. This translates to a higher budget.

  • Number of locations – shooting in multiple locations is more costly compared to a single venue.

  • Production design – this includes set design, clothes, wardrobe, etc.

  • Post-production – editing the final output and publishing the video

  • Production duration – the longer you make the video, the more you spend for production hours and rentals.